Lighting Up The World.
Established in 2002, Amethyst Lights and Deco offers a wide range of lighting products for both retail and project works. A medium sized company, it is one of the fastest growing retail lighting companies in Malaysia. From its humble beginnings in a small set up in Kelana Jaya, the company now operates in 13 other Rakan Niaga stores.
Amethyst Lights and Deco sells a wide assortment of lightings products and each store is approximately 2,500 square feet in size. Besides retail, Amethyst Lights and Deco also undertakes repair and maintenance works.
A bright future
From 2008 to 2010, Amethyst Lights and Deco aims to set up about 45 new outlets in Selangor, Pahang, Johor, Perak, Melaka, Kedah, Kelantan, Sabah and Sarawak. Other states such as Negeri Sembilan, Perlis and Penang will be considered, as and when there is a demand for it.
Amethyst Lights and Deco’s business has enjoyed great success due to its clever marketing strategy. Instead of marketing its products to the masses, the company has focused at the high-end market segment in Klang Valley and the mid-range market segment for the other states. This has helped position Amethyst Lights and Deco as a specialist and created effective barriers to entry that deter new competition.
Company Name : NIKKAY Lighting & Deco Centre (PJ) Sdn Bhd
Tel: +603–7880 7202
Fax: +603–7880 7203
Contact Person: Mr. Mohd. Fuad Takiman
Franchise Fee: RM20,000
Initial Capital: RM280,000
Advertising Fee: 1% from monthly gross sales
Royalty Fee: < RM50,000 (no royalty fee)
> RM50,001 (2.5% from monthly gross sales)