Homegrown Recipe – Fine Quality Cakes.

Secret Recipe was in a class of its own when it was first established in 1997. Back in those days, it was neither a bakery nor a café. Combining both concepts was a brilliant idea, which propelled Secret Recipe to the forefront of the food and beverage industry. With fine quality cakes, fusion food and distinctive service as its core strategy, Secret Recipe has already developed a winning recipe for success. As the leading and the largest café chain in Malaysia, Secret Recipe appeals to everyone in society.

Winning recipe

As the leading and largest café chain in Malaysia, Secret Recipe grew rapidly and currently operates more than 440 outlets, across the region, including Malaysia, Singapore, Indonesia, Thailand, China, Brunei, Myanmar, Maldives and Bangladesh. The group offers a casual dining lifestyle concept with a wide range of award-winning cakes, as well as an extensive menu of Asian and Western cuisine.

Achievements

Secret Recipe is by far the most successful home-grown lifestyle café chain, having won numerous awards, including the Homegrown Franchise of the Year, International Franchisor of the Year, Franchise of the Year Best Sales Growth Award and Best Brand Food & Beverage Café Awards.

Franchising

Franchisees will be given the following support:

• Advertising and promotion support
• Continuous training and advice
• Research & development
• Field agent visits
• Site & design suggestion

Key Facts

Secret Recipe Cakes & Cafe Sdn Bhd
Tel: 603 7806 1555
Email: franchise@secretrecipe.com.my
Website: http://www.secretrecipe.com.my/
Initial Capital: RM600,000.00 – RM650,000.00
Franchise Fees: RM150,000.00
Royalty: 5% on net sales
Marketing/A&P Fund: Available Upon Request