Serving Delicious Frankfurters Since 1916

It all began in 1913, where New Yorkers first sampled the nation’s favorite new taste at Coney Island’s first frankfurter stand, Feltman’s German Beer Garden. There, two young polish immigrant workers, Nathan Handwerker, a roll slicer and Ida Greenwald, a waitress first met. She caught his eyes that night and it was practically a matched made in hot dog heaven.

Three years later, the two lovebirds plunked down their entire $300 life savings on their very own frankfurter stand. With Ida’s grandmother’s secret spice recipe and Nathan’s good old fashioned American value, they sold the country’s newest favorite food for just a nickel – half the price of the competition. The duo also sold tasty crinkle cut French fries made from potatoes peeled fresh every morning.

The Legacy Continues

As time passed, the frankfurter sandwich was called the hot dog and Nathan’s Famous beef hot dogs was known to be the best. Since then, Nathan’s Famous has become an integral part of America, serving nine American Presidents. Franklin Delano Roosevelt also served King George and Queen Elizabeth of Great Britain with Nathan’s Famous hot dogs to give them a true taste of America.

Now with new stores, new items, and a new generation of hot dog lovers, Nathan’s Famous and its 1916 recipe has spread across continents, giving birth to a cultural phenomenon known as the Nathan’s Hot Dog Eating Contest – an annual eating contest held in Coney Island.

Love our food? Think it’s a good concept? Have a location in mind?

Here’s your opportunity to own a piece of Americana and share your love for Nathan’s with everyone else. We offer modular designs from speed, market, and retrofit packages to convert or custom build an existing location to a Nathan’s Famous franchise.

We can practically fit into any location! From kiosks, inline restaurants to freestanding units, we have a variety of designs that will fit your needs.

Available Designs:

Package 1 – Cart (Franchising Fee: USD 5,000)

Package 2 – Kiosk, Mobile Truck (Franchising Fee: USD 10,000)

Package 3 – Drive Thru, Inline Restaurant (Franchising Fee: USD 25,000)

Key Facts

Urban Fun Sdn Bhd
Tel: 603 2181 2368
Website: https://nathansfamous.com.my/
Email: Available Upon Request
Initial Capital: Available Upon Request
Franchise Fees: USD5,000 to USD25,000
Royalty: 5.5% Gross Sales
Marketing/A & P Fund: 2.0% Gross Sales