YB Datuk Seri Saifuddin Nasution Ismail, Minister of Domestic Trade and Consumer Affairs (KPDNHEP), will officially launch the 4th Edition of the Malaysia International Retain & Franchise (MIRF) exhibition, themed “Franchise Forward”, on 18th July 2019 at Kuala Lumpur Convention Centre (KLCC). MIRF is organized by the Malaysia Retain Chain Association (MRCA). This year, MIRF has a new addition of the zone titled “Hatchery”, which is an incubator trade program initiative for startups by MRCA. MIRF is the biggest showcase of retail exhibitors in Asean, showcasing the best and most established retail brands under one roof.
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