Welcome to SugarBun

Established in 1979, we have grown from a humble ice cream parlour into an innovative Food and Beverage Franchise Restaurant Brand. With monumental presence in Sarawak (East Malaysia) (even in rural towns such as Mukah, Kapit and Saratok), we have moved into international markets successfully – Brunei Darussalam, Bangladesh, Australia and Indonesia.

At SugarBun, we believe in families eating real food together, by offering something delicious for all ages, from children to seniors. In 2016, SugarBun launched “SugarBun – Borneo Asian Food” in Kuala Lumpur through a fresh, multi-stall concept, with each stall promising specific signatures. With this, we have reduced our service times and simplified operational processes. We intend to bring the best food from East Malaysia to the world, under one roof.

With 89 outlets and more to come, we have regenerated our menu by launching mouth watering Asian Food, e.g. Chicken Mushroom Soup, Sambal Eco Fish, Assam Eco Fish, Nasi Lemak and Chicken Curry. Alongside our famous favourites of Broasted Chicken, Kano Chicken, Savoury Rice and Fish Burger, our menu regeneration led to a drastic increase in sales and spending per customer, and most importantly, became a household name to Malaysians everywhere.

Franchising with SugarBun

We believe in keeping it simple – Comfort Food that is served efficiently. As rental prices continue to inflate, we are re-branding our business model into compact kiosks to improve your profit and success.

SB Supplies & Logistics Sdn Bhd (SBSL) is a subsidiary of Borneo Oil Berhad, which represents the franchising division of the Group. It functions as the management company or SBSL has been appointed as the franchisor to manage the entire F&B franchising for the group, both locally and internationally.

SBSL is entrusted with the role of keeping and protecting the value of SugarBun’s brand image and identity. The company further plays custodian and service provider to all franchisees in terms of business consultation and adherence to day-to-day franchise business compliances.

Why is SugarBun the right franchise for you?

OWNERS MAKE BEST OPERATORS

Nothing guarantees success more than the owner who is personally committed to and active in the restaurant business.

A TESTED & HIGHLY PROFITABLE MENU-AND-OPERATIONAL SYSTEM

Our system has evolved through the development and operation of SugarBun Company-owned and franchised restaurants.

A RECOGNISABLE BRAND NAME WHICH YOU CAN DEVELOP

Your customers will learn to know SugarBun and recognize our distinctive trademark and signage.

RESEARCH & DEVELOPMENT

Our R&D team leads SugarBun’s on-going development of new products to keep our restaurants ahead of everyone else in the industry.

TRAINING BEYOND THE BASICS

Our training programme is geared to help you excel in both your operational and management skills. We provide an extensive hands-on training programme in all areas of store ownership and management.

MARKETING

A variety of media is used to advertise the business. Radi, buses, television, billboards, newspaper and many other formats have been employed. However, we continue to recognize the best advertisement is word of mouth. The most successful franchisees devote time every day to promote their restaurant through local community efforts and positive customer relations.

SAVE ON SUPPLIES

You can enjoy cost savings on supplies and equipment because of mass buying power of the franchise system.

SITE-LOCATION & DEVELOPMENT ASSISTANCE

SugarBun’s real estate support will help provide you with expert guidance in these decision processes. Our goal is to ensure that your restaurant opens on time and with minimum problems. Ensure all products meet the Halal requirement.

Key Facts

SB Supplies & Logistics Sdn Bhd
Tel: +60 82-422 000
Email: market-kch@sugarbun.com
Website: http://www.sugarbun.com/
Initial Capital Investment: RM850,000
Franchising fees: RM60,000
Royalties: 5%
Marketing/A&P fees: 3%