THE BRAND

MS. READ began in 1997, founded by Helen Read as a fashion brand offering stylish, high quality and well fitted clothing to fulfill the style needs for women sizes 12 through 24. Upholding a commitment to curvy women looking for trendy everyday wear that are tailored-to-fit, we have grown from a homegrown pioneer brand to extending our influence into Singapore and Indonesia.

The MS. READ woman is confident, passionate, real and uninhibited – we are driven to inspire and connect with her, to make her look and feel great about the clothes she wears.

THE COLLECTION

MS. READ Collection

This collection is the heart of the brand, where style and grace are exactly what is offered within this seasonal lineup. This line encompasses versatile wear for the everyday life, workwear (to remain stylish at the office) and evening (for dressy nights about town).

Basics

MS. READ Basics are the pieces you’ll never get rid of. Designed complete with functionality in mind, these comfy and relaxed basics are your ideal everyday wear tailored with style.

Treats

MS. READ Treats accommodates style at all price points, with this line being the best buys at the best prices. At just RM99 a piece, you’ll find these deals hard to resist!

Franchising Opportunities

Take MS. READ international. Join our plus-size fashion franchise and expand your business worldwide.

Get a business module that has everything in place:

Franchise Support
From an extensive training programme to store management, customer service, sales handling and procurement, you will also be equipped with an exclusive design team that develops in-trend marketable fashion all year long.

Location selection
As a franchisee, you will be assisted in a site analysis and evaluation exercise in order to secure a feasible boutique location.

Boutique design
An in-house interior design team is available to conceptualise the best looking boutique in your territory.

Brand building
Regular image enhancing will be carried out to always maintain a fresh look for each season, drawing attention and customers to the shop.

A&P
Get access to a creative marketing team to assist you in developing the best marketing tools and promotions to generate high-profit sales every season.

Business Operation Support
The Franchisor is always ready to conduct regular visits to franchisee boutiques to evaluate the performance and provide necessary advice on a consistent basis to improve operations and sales. The Franchisor will always be there to ensure that MS. READ operation standards are adhered to.

We offer you a ready-to-go business so that you can focus your efforts exclusively on maximizing your sales.

Key Facts

READ (M) Sdn Bhd.
Tel: 603 9221 9266
Email: customerservice@msread.com.my
Website: https://my.msreadshop.com/
Initial Capital Investment: RM 250,000
Franchising fees: RM 60,000
Royalties: 7%
Marketing/A&P: Available Upon Request