Seas Every Moment!
Long John Silver’s is the largest seafood QSR operator in the U.S. Since its inception in 1969, its mission has been to make great tasting, sustainably sourced, and affordable seafood accessible to consumers across the globe. Today, Long John Silver’s owns, operates, and franchises nearly 700 restaurants located across 38 U.S. states and Singapore.
Long John Silver’s Business Proposition:
LJS delivers a far more attractive value proposition than its full-service peers while simultaneously offering quality seafood to consumers.
- Traditional QSR
- Speed of service
- Affordable
- Accessible
- Highly replicable
- Traditional Seafood
- High-quality seafood offering
- Emphasis on customer satisfaction
- Clean, polished atmosphere
- Highly trained staff
- Most recently, Long John Silver’s has launched mobile pickup technology, which allows customers to sail past the line and for easy and fast pick-up
About Long John Silver’s:
Country of Origin: USA Year Founded: 1969
Date Franchising Commenced: 1970 Number of Units: 681
Founded in 1969 by Jim Patterson, Long John Silver’s pioneered the seafood quick-service restaurant industry, making great tasting, sustainably sourced, and affordable seafood accessible to consumers across the country. Over the last ~50 years, Long John Silver’s has combined its national scale, strong consumer awareness, crave-able menu, compelling proposition, and unmatched seafood knowledge and expertise. Today, Long John Silver’s owns, operates, and franchises nearly 700 restaurants (~70% franchised) located across 38 U.S. states and Singapore generating annual system-wide sales of ~$413 million.
Craveable seafood, like that offered by Long John Silver’s, has grown in popularity as a healthier alternative to typical QSR offerings. Long John Silver’s QSR format (including drive-thrus) offers superior convenience compared to the traditional full-service seafood concept. Over 97% of Long John Silver’s units have a drive-thru. Known for its premium quality seafood at affordable price points, Long John Silver’s offers extraordinary value to its customers
Long John Silver’s Quality:
Not only is LJS’ food crave-able and delicious but it is also sourced responsibly and its quality is unsurpassed in the restaurant industry. Long before sustainability became an industry buzzword, Long John Silver’s was creating strategic partnerships with those who shared the vision of fishing smarter with less environmental impact. Wild-caught fish come from the deep waters of the Bering Sea while other items such as shrimp are sourced from only the best-managed supply partners. Long John Silvers’ seafood is antibiotic-free, hormone-free, GMO-free, additive-free, and contains no artificial colors or flavors.
Long John Silver’s Currently Operates in these Countries:
USA and Singapore
Long John Silver’s Income Streams:
- Retail Sales
- Delivery Sales
Long John Silver’s Training & Support:
Extensive and comprehensive training and support are provided including visits to HQ in Louisville, KY as well as dedicated teams across functions to support you. In addition, Long Johns Silver’s teams will make on-site visits to your store for in-depth training with your teams prior to launch, and franchisees will be provided with support across all functions, including marketing, supply chain, R&D, communications, finance, & architecture.
Type of Franchises Offered by Long John Silver’s Internationally:
- Master Franchise Opportunities
- Area Development Franchise Opportunities
- Multi-Unit Franchise Opportunities
Long John Silver’s International Franchisee Profile:
A minimum of $US3 Million in liquid assets and $US5 Million in net worth under our multi-unit development agreement.
- Demonstrated enthusiasm, drive, passion, and a proven record of success in the restaurant/retail industry.
- Comprehensive understanding of the local culture, real estate, and trade area in the territory to be developed.
- Multi-unit restaurant/retail management experience as owner and/or operator
Long John Silver’s Franchise Opportunities Available in these Countries & Territories:
Australia, Bahrain, Cambodia, China, Hong Kong, Japan
KSA, Kuwait, Malaysia, NZ, Oman, Philippines, Qatar
S. Korea, Taiwan, Thailand, UAE, Vietnam
Asia, MENA, Western Europe & Worldwide
Long John Silver’s Brand Manager:
Troy Franklin – troy@worldfranchiseassociates.com
