The Brand Name In School Co-curriculum Uniform And Camping Equipment.
Camps and Apparels is no stranger to the school co-curriculum uniform industry. It has over four decades of experience in operating the largest retail chain for school uniform and camping equipment in Malaysia. The company’s core business is the retailing of its uniforms for school co-curriculum bodies such as Youth Cadet (KRS), Police Cadet, and Girl Guides. Through a re-branding exercise, the OUTPOST brand name was introduced to project a contemporary image for the company.
It has achieved the highest distinction in the industry, by being appointed the Official Supplier and Retailer by the Scouts Association of Malaysia and St. John Ambulance Malaysia in 2010. It is also the only uniform retailer certified by the Ministry of Education for the supply of School Youth Cadet uniform and by the Civil Defence Department for the supply of Civil Defence Cadet uniform.
The company expanded beyond seasonal products by providing camping equipment, martial arts equipment and security forces accessories for the Royal Malaysian Police, Prison Department and RELA. In 2010, it launched its Customised Uniform business line for corporate orders of uniform and accessories through its retail outlets. Its business does not face stiff competition, as its products are not widely available and are generally less susceptible to fashion trends. Also, the Ministry of Education’s directive to encourage participation of school co-curriculum activities ensure consistent demand for its uniforms.
The cutting edge
As the only school uniform retailer with its own in-house brand of headgear, apparel, footwear and metal accessories, that meets the specifications of the uniform bodies, it has managed to attract a wide customer base, from school students and teachers as well as National Security uniform personnel. With its quality products, affordable pricing and comprehensive range of products, its customer loyalty programme now has more than 80,000 members nationwide.
As of December 2010, OUTPOST has 21 outlets located in nearly every state in the country. It is poised to open more stores to meet the ever present and increasing demand for its products.
OUTPOST was nominated as one of the finalists for the Most Promising Franchisor award in 2007 by the Malaysian Franchise Association. Its franchisee was also nominated as one of the finalist for the Most Promosing Franchisee in 2010. It has also received a recognition award for its contribution to the development of the franchise industry from the Ministry of Entrepreneur Development Cooperative in the same year.
Company Name: Camps & Apparels Corp. Sdn Bhd
Tel: +603-9274 7559
Fax: +603-9274 9559
Contact Person: Colin Lye
Year Established: 1961
Initial Capital: Complex or Shoplot (550 sq ft to 650 sq ft) – approx RM230,000-250,000
Franchise Fee: RM25,000 for 5 years
Royalty: 4% on monthly gross sales