SINMA, established in 1986, has grown to become Malaysia’s largest costume jewellery retail chain with about 60 outlets in its network.
SINMA’s dazzling array of products includes costume jewellery, fashion accessories, hair accessories, cosmetics and related beauty advice. The main thrust behind the rapid growth of the chain are its dedicated management, and powerful sourcing and merchandising capability.
In a franchise arrangement of exceptional value, SINMA shares its expertise gained through 24 years of international sourcing and retailing of costume jewellery. SINMA’s comprehensive one-stop solution for entering the costume jewellery retail business enables franchisees to set-up outlets and start selling products to customers within weeks of signing the franchise agreement. SINMA’s innovative concept combines quality merchandising with value-added services such as product demonstrations, offering advice to customers on how to choose or use accessories, and gift-wrapping services.
SINMA established its global presence since 2006 with expansion to Kingdom of Saudi Arabia, followed by Dubai and Abu Dhabi 3 years later. The next expansion plan will be in Damascus, Syria.
SINMA will share its vast experience in the costume jewellery business and effective management system with franchisees, enabling them to grow steadily in an industry that flourishes with the increasing affluence of the region.