With sheer success of the 27th Edition of Digital FIM2020 event, hosted on 10 November 2020, the Ministry of Domestic Trade and Consumer Affairs (MDTCA) in association with the Malaysian Franchise Association (MFA) is bringing the Digital Franchise International Malaysia Exhibition and Conference (Digital FIM2021) from 9 – 16th October 2021.
Taking into the account of Covid-19 Pandemic situation around the globe, the conference and exhibition for this year will be completely digital with interactive sessions for both visitors and exhibitors.
The Digital FIM2021 envisions to bring the local and the international franchise industry players from various sectors to exhibit their products and business opportunities to bridge the gap created by this pandemic on business expansion.
Out of all the Franchise Exhibition and Conference program, the Digital FIM2021 is the only one that is 100% supported by World Franchise Council (WFC) and Asia Pacific Franchise Confederation (APFC).
Keeping the keynote as “Towards Digitalized Franchising”, the Digital FIM2021 brings the aptitude of aspiring exchanges between the exhibitors and visitors as tons of exhibitors will be showcased in this digital market. To keep it real, visitors will be able to interact with different brands through the Live Chat and Comment Box feature enabling them to compare different products and services readily available to make better decisions and be in trend.
The five main focus of Digital FIM2021 are the Exhibitions, Conferences, Business Matching, Consult Session and Live Session. For the current year, around 100 booths are available with keeping the targeted visitors to be around 15,000, and a probable extensive franchise investment of about RM250 million within the eight-day exhibition.
Besides the Digital FIM2021 exhibition, the additional highlight of this weeklong event will be the Franchise International Conference, where, different key views and opinions will be shared by the Franchise experts on multiple issues and case studies that have taken a toll on the franchise industry in Malaysia and the ASEAN region during the pandemic. In addition, the digital event would also have live sessions featuring visuals on franchise packages offered by the exhibitors and a briefing on franchising by MFA.
Grab your FREE PASS to browse and interact with a wide variety of franchise investment opportunities in Digital FIM2021, from 9th till 16th October 2021. Register now at www.myfim.my
