Homegrown Recipe – Fine Quality Cakes.
Secret Recipe was in a class of its own when it was first established in 1997. Back in those days, it was neither a bakery nor a cafƩ. Combining both concepts was a brilliant idea, which propelled Secret Recipe to the forefront of the food and beverage industry. With fine quality cakes, fusion food and distinctive service as its core strategy, Secret Recipe has already developed a winning recipe for success. As the leading and the largest cafƩ chain in Malaysia, Secret Recipe appeals to everyone in society.
Winning recipe
As the leading and largest cafƩ chain in Malaysia, Secret Recipe grew rapidly and currently operates more than 440 outlets, across the region, including Malaysia, Singapore, Indonesia, Thailand, China, Brunei, Myanmar, Maldives and Bangladesh. The group offers a casual dining lifestyle concept with a wide range of award-winning cakes, as well as an extensive menu of Asian and Western cuisine.
Achievements
Secret Recipe is by far the most successful home-grown lifestyle cafƩ chain, having won numerous awards, including the Homegrown Franchise of the Year, International Franchisor of the Year, Franchise of the Year Best Sales Growth Award and Best Brand Food & Beverage CafƩ Awards.
Franchising
Franchisees will be given the following support:
ā¢ Advertising and promotion support
ā¢ Continuous training and advice
ā¢ Research & development
ā¢ Field agent visits
ā¢ Site & design suggestion
Key Facts
Secret Recipe Cakes & Cafe Sdn Bhd
Tel: 603 7806 1555
Email: franchise@secretrecipe.com.my
Website: http://www.secretrecipe.com.my/
Initial Capital: RM600,000.00 ā RM650,000.00
Franchise Fees: RM150,000.00
Royalty: 5% on net sales
Marketing/A&P Fund: Available Upon Request
i would like to open 1 shop in ipoh near town area …just want to know how much does it cost for all the setup fees
Hi Sam,
Thank you for your interest. Please contact at +603-7806 1555 or email to stevensim@secretrecipe.com.my to get more information.
Regards,
iFranchise Malaysia
I intrested also to open one in Kota Damnsara area…pls let me know the cost of setup..
Dear Foong,
Thank you for your interest. Please contact Mr. Steven Sim at +603-7806 1555 or email to stevensim@secretrecipe.com.my
to get more information.
Regards,
iFranchise Malaysia
i wanted to open one too in johor….
may i know who should i contact ? Steven sim or Patricia Seen…who should i contact ?
Dear Yong,
Thank you for your interest. Please call +603-7806 1555 or email to stevensim@secretrecipe.com.my to get more information.
Regards,
iFranchise Malaysia
Hi, Iam Siva from Batu Pahat, Johor. Iam interested in opening another Secret Recipe in Batu Pahat. Could you please let me know the procedure and the cost ?
Thank you.
Dear Siva,
Thank you for your interest. Please call +603-7806 1555 or email to stevensim@secretrecipe.com.my to get more information.
Regards,
iFranchise Malaysia
I would like to open 1 outlet in shah alam. Pls let me know the cost for set up and franchise fee,royalties
rgds
Manny
Dear Manny,
Thank you for your interest. Please call +603-7806 1555 or email to stevensim@secretrecipe.com.my.
Regards,
iFranchise Malaysia
I wish to make a complain about your The Weld outlet, its very badly run and managed. Your staff could not be bothered about the quality of food and they are all just gossiping and entertaining themselves. Even if the food served is burnt, it doesnt interest them and the customer is queried as to how bad can the food be and with a horrible glare, he says “And whats wrong with the curry puff? Its like this”…I replied that “Cant u see that the ends are burnt and when I bit into it, its bitter”, what kind of quality is Secret Recipe offering. You are overstaffed and all they do is gossip and laugh. Please do the needful, I visit your outlet nearly everyday and its horrible.
If their food & service are so bad I wonder why u still go back every time.
Forget about this company. All their PR are just fakes now. Used to be good when they started. When they got popular the CEO / founder loosed his head n not interested to care for customer service.
Customer service is so do bad that they don’t dare to provide email address for complaints to be sent.
Pathetic company.
I am interested to opening in Thailand. I would like to know how much the francise fee?
Dear Natanan,
Thanks for your interest. Please contact +603-7806 1555 or send your request to stevensim@secretrecipe.com.my.
Regards,
iFranchise Malaysia
me and my partner interested to open one in mutiara damansara or somewhere in pj or in solaris mont kiara. how much the start-up cost..
Dear Mohd Noor,
Thank you for your interest. Please call +603-7806 1555 or send your request to stevensim@secretrecipe.com.my.
Regards,
iFranchise Malaysia
I would like to open 1 outlet in SRI HARTAMAS. Pls let me know the cost for set up and franchise fee,royalties
rgds
Dear Chandra,
Thank you for your interest. Please contact +603-7806 1555 or send your request to stevensim@secretrecipe.com.my.
Regards,
iFranchise Malaysia
is it possible to open 1 outlet outside malaysia like in Saudi Arabia,riyadh city?ive been working here for almost 4years and for my abservation bakery shop/donuts/ are very famous here as saudi culture fourvrite dish,sweets,choclate n cakes.if its posibble please let me know the process,cost for set up etc
thank you
Dear Noraini,
Thanks for your comment. Please contact Steven at +603-7806 1555 or send your request to stevensim@secretrecipe.com.my.
Regards,
iFranchise Malaysia
Been patronizing your restaurant for years….but recently quite a nos. of your outlets are very terrible!!!
The one in JALAN BURHANUDDIN HELMI, TTDI do have a attitude problems…there was this waiter who was so reluctant to serve, and made the “ze” sound when we asked for something..(my kids and I were shocked!!). They are always so sloppy and “busy” with cell phones!!
Your restaurant are always so cosy and nice but yesterday we went to the one in 1U, wah…the waiters were so slow, the kitchen staff was shouting and singing so loud (spoilt the atmosphere..) and we were served with plastic spoons!!! The coffee served were cold!! (No one wants to serve it, just leave it on the counter).
Do look into these..cant find a place to launch the complains…hope u look into these
P.S. Me and my family, especially my 3 gals who like your cakes sooo muchhh!!! Tks
i already sent email to Steven 2 weeks ago. but until now, i did not get any feedback from him.. i need to now the procedure to open secret recipe franchise..
I am Canadian, and I would like to what legal and regulations requirements to import a franchise of fast food company into Malaysia from Canada?
The service of Secret Recipe is terrible and what you guys have complained above are nothing new. Just take away their yummy cake instead of sitting and wasting your time in the restaurant.
One thing that wonder me is if Secret Recipe is so successful in setting up their business, why can’t they rectify the staffing problems ???
i interested to open one outlet at arau perlis . pls let me know the costing to setup and the franchise fees.thanks
I would like to open Secret Recipe, outside of Malaysia, exaclty in capital sity of Kazakhstan Astana. Please let me know the process and cost for set uu and franchise fees. Thanks.
Is this email ‘stevensim@secretrecipe.com.my’ still active or in use. I have written several times enquiring about the franchise opportunities with Secret Recipe, but there has not been any reply.
I am interested to start a Scret Recipie Restuarant in Hanoi, Vietnam. How mucch does it cost? I have limited capital
i just sent an email to steven.. but after i read severel comment show that there are no reply from him.. i feel like… ”huuuurrrmmmmmm ‘im gonna miss this opportunities ”
Hi Adeg,
Thanks for your interest. You may contact Emily at +603-7806 1555 to find out more information.
Regards,
iFranchise Malaysia
i would like to know how much need to franchise fee?and other detail information.i propose location is arau perlis.
i would like to know how much need to franchise fee?and other detail information.i propose location is area butterworth. please reply at cryingbaby2@yahoo.com
Dear Mr. Tan,
Thanks for your interest. To seek for further information, please contact Emily at 019-323 8991.
Regards,
iFranchise Malaysia
i would like to have franchise ur company at perlis.can tell me more detail about this?tq.
Hello, I’m quite interested to open a franchise in Brunei Darussalam. Might i get guidance on how to do this?
But i am a bit clueless on what to do and knowing what the costs are. I’m a fresh graduate and currently in Brunei, it seems that there aren’t any secret recipe shops in Brunei, i see strong potential business here.
Please reply to emailinsan@gmail.com
Seriously interested and committed to do this.
Insan
Dear Insan,
Thanks for your interest. Please contact Emily at +603-7806 1555 / +6019-323 8991.
Best regards,
iFranchise Malaysia
my is Dominic from Nigeria,would like to have franchise your company in Nigeria.i need more information about the company and full detail about your services as you know that Nigeria is economic base country in Africa of which i believe with the services you render we will take over the Nigerian market.
thanks
i would like to know how much need to franchise fee?and other detail information.
and If I
I want to open Secret Recipe, outside of Malaysia also. Please let me know the process and cost for set in and out of malaysia. Thanks.
Dear Tina,
Please contact Emily at +603-7806 1555 / +6019-323 8991 for more information.
Best regards,
iFranchise Malaysia
Dear Emily,
Appreciate if you could provide your email address.
Best regards,
Ikram
I would like to know more detail on the cost and process involved for a new Secret Recipe outlet. I’ve already found a strategic location with high current density. Located in Section 18, Ipoh, Perak and next to upcoming Jaya JUsco, I believed it will be the best location for a new outlet of Secret Recipe. Please give me further info. TQ
i would like to know how much need to franchise fee?and other detail information.
and If I
I want to open Secret Recipe, outside of Malaysia also. Please let me know the process and cost for set in and out of malaysia. Thanks.
Secret Recipe only answers to questions on opening their franchise. They are not interested in rectifying the problems you find at their restaurants as they are all franchised. The sloppy waiters, the lazy kitchen staff etc. The waiters done care to inform that they are out of prawns or etc when they take your orders. When the food arrives and you point out that there are no prawns, they just say that there is an additional fishcake in the noodles.
The owners are cutting corners and giving the patrons less for their money. The Founders are just interested in raking in money from the franchise fees and that’s it. Most returning patrons just go for drinks and first timers are always disappointed with their meals.
The staff are all half baked and lack skills and training t inform and take orders. Check out the Mid Valley one – always out of stock reply and that’s after taking your order on a lazy day.
One Shitty restaurant still riding on their newspaper cuttings and trying to fool investors
I fully agree on what y said. Plus the company doesn’t have email address to take complaints. Their franchise outlet in Knox City, Melbourne, Australia has no customers all the time. Like u said they just raking in franchise fee. Eg., 1 franchise $500k x …
I have similar experience of lousy food & service at Curve, Malaysia outlet.
Hello,I’m quite interested to open a franchise in Dubai,may i get guidance how to do this ?
my contact : mklailat@hotmail.com
how much capital need to open an outlet?i plan to open at tmn setia tropika,jhor…
please guide me..
asyikin@beysea.com
want refer about the opportunity,0196047064 mr ramzi
Hello dear,
I’m quite interested to open franchise here in Johor, kindly if you can let me know from where I have to start.
Please email me at salmrzogi@yahoo.com
Best regards,
Sultan
I am interested to open franchise at Kuala Lumpur. Taman melati area, kindly let me know the detail an the procedure.
please contact me at erni121101@yahoo.com
Thanks and Regards,
Erni
hi, i am interested to open a franchise of secret recipe in johor, kindly provide the information and rules and regulation of secret recipe for me. Thank you very much.
pls contact me at wenwen_onepiece@hotmail.com
Sincerely,
WenWen
Hi,i am interested to open a franchise of secret recipe in rawang.Kindly let me know the detail an the franchise fees.Please email at Janakisubrmaniam@yahoo.com Thank you
Hi,i am interested to open a franchise of secret recipe in melaka. pls email at bluemoon1117@yahoo.com. thank you
I am interested to open franchise in Pahang. Jerantut area, kindly let me know the details and the procedures.
Do contact me at lll_Leong@yahoo.com
Thanks and Best Regards,
LL
i’m interested to open franchise in ara damansara…..
Hi Emily,
Im intereted to get more information to open secret recipe Labuan and my current location is in Brunei. Please advise soon. my email shaz_raju@yahoo.com.
hi emily im sashirekha from india,am quiet interested to open up a franchise in india-chennai,,i need ur complete guidance, i see strong potential here.i would like to know more details on the cost and process involved for a new outlet in india,,fron where and how to start it,,pls contact me in srhk_chennai@yahoo.com,, my contact num +91-9940219036,,thank u ,,regards
Hello Emily,
I am citizen of Kazakhstan, would like to know about Secret Recepie’s franchising, is it possible to open it in my country? Could you please provide some info about it to my email address aizada.kadyr@yahoo.com, thank you in advance! Looking forward for your answer!!!
Hi everyone – For those of you who can’t afford a franchise but would still like to copy the recipes from the most popular restaurants including KFC, Hooters, Applebees, Taco bells and heaps more, there is a book that has all their best recipes for you to make in your own home. The cookies and cream cheesecake recipe is always a winner and the Buffalo Wings are really delicious! If any of that interests you it can be checked out here:http://www.beamasterchef.com/?c=acx3698
Good luck to all of you and may your franchising businesses be successful! š
why no secret recipes franchise in saudi arabia?
Hi Emily,
I’m interested in Franchising Secret Recipe in Indonesia. Please PM some info. Thank you very much adel0804@gmail.com
Hi Emily
Im interested in franchising secret recipe around Cheras. Please PM me some information azarina.haizreen@gmail.com
Secret recipe is a very popular cafe among the people. It would be a great pleasure to work with such famous cafe as a franchisee. Thanks for sharing this amazing franchise opportunity information. This detail is very useful for everyone who wants to enter in franchise business world.
Hi Emily,
i would like to open Secret Recipe’s at New Zealand. At the first place, i like to know the detail procedures on how to built up this business from the beginning. Could you please email me about it to my email testube91@gmail.com and aida@live.com.my. Thank you
Hi Emily,
I am interested to franchising SECRET RECIPE BEYOND VEGGIE at Kota Kinabalu, Sabah, Malaysia. Would appreciate if you can forward the application details and procedures to my email tsumee2001@yahoo.com
Thank you so much.
Hi Emily,
I would like to invest a secret recipe outlet in Changsha, China. I would like to know the procedure and the details of doing it. Please send an email about it to me: soon14788@hotmail.com thank you.