Homegrown Recipe – Fine Quality Cakes.
Secret Recipe was in a class of its own when it was first established in 1997. Back in those days, it was neither a bakery nor a café. Combining both concepts was a brilliant idea, which propelled Secret Recipe to the forefront of the food and beverage industry. With fine quality cakes, fusion food and distinctive service as its core strategy, Secret Recipe has already developed a winning recipe for success. As the leading and the largest café chain in Malaysia, Secret Recipe appeals to everyone in society.
There are currently 160 Secret Recipe outlets all over Malaysia, serving over 20 types of fusion food, 40 different types of cake creations and an assortment of pastries, designer ice creams and beverages. The Secret Recipe business formula has been successfully replicated internationally, with 50 of its outlets located in Thailand, Singapore, Indonesia, the Philippines and China registering strong growth. It is already in the midst of setting up in Pakistan and Brunei, and will be venturing into Australia soon.
Secret Recipe is by far the most successful home-grown lifestyle café chain, having won numerous awards, including the Homegrown Franchise of the Year, International Franchisor of the Year, Franchise of the Year Best Sales Growth Award and Best Brand Food & Beverage Café Awards.
Franchisees will be given the following support:
• Advertising and promotion support
• Continuous training and advice
• Research & development
• Field agent visits
• Site & design suggestion
Company Name: Secret Recipe Sdn Bhd
Address: 42, Jalan SS25/28, Taman Mayang, 47301, Petaling Jaya, Selangor, Malaysia
Tel: +603- 7806 1555
Year Established: 1997
Country of Origin: Malaysia
Contact Person: Christine Teh/ Irene Lee (Senior Franchise Managers)
Type of Business: F&B
Types of Franchise Available: Secret Recipe , Beyond Veggie
Franchise Fees: RM150,000.00
Franchise Term (years): 5 years
Royalty: 5% on net sales
Estimated Initial Capital: RM600,000.00 – RM650,000.00