Secret Recipe Franchise Business Opportunity

Homegrown Recipe – Fine Quality Cakes.

Secret Recipe Franchise Business Opportunity
Secret Recipe was in a class of its own when it was first established in 1997. Back in those days, it was neither a bakery nor a café. Combining both concepts was a brilliant idea, which propelled Secret Recipe to the forefront of the food and beverage industry. With fine quality cakes, fusion food and distinctive service as its core strategy, Secret Recipe has already developed a winning recipe for success. As the leading and the largest café chain in Malaysia, Secret Recipe appeals to everyone in society.

Winning recipe
There are currently 160 Secret Recipe outlets all over Malaysia, serving over 20 types of fusion food, 40 different types of cake creations and an assortment of pastries, designer ice creams and beverages. The Secret Recipe business formula has been successfully replicated internationally, with 50 of its outlets located in Thailand, Singapore, Indonesia, the Philippines and China registering strong growth. It is already in the midst of setting up in Pakistan and Brunei, and will be venturing into Australia soon.

Secret Recipe Franchise Business Opportunity

Achievements
Secret Recipe is by far the most successful home-grown lifestyle café chain, having won numerous awards, including the Homegrown Franchise of the Year, International Franchisor of the Year, Franchise of the Year Best Sales Growth Award and Best Brand Food & Beverage Café Awards.

Franchising
Franchisees will be given the following support:
• Advertising and promotion support
• Continuous training and advice
• Research & development
• Field agent visits
• Site & design suggestion

Franchise info
Company Name: Secret Recipe Sdn Bhd
Address: 42, Jalan SS25/28, Taman Mayang, 47301, Petaling Jaya, Selangor, Malaysia
Tel: +603- 7806 1555
Website: www.secretrecipe.com.my
Year Established: 1997
Country of Origin: Malaysia
Contact Person: Christine Teh/ Irene Lee (Senior Franchise Managers)
Email: franchise@secretrecipe.com.my
Type of Business: F&B
Types of Franchise Available: Secret Recipe , Beyond Veggie
Franchise Fees: RM150,000.00
Franchise Term (years): 5 years
Royalty: 5% on net sales
Estimated Initial Capital: RM600,000.00 – RM650,000.00

86 Comments

  1. CS Chau
    May 6, 2014 at 11:58 pm · Reply

    Hi! Emily,
    I would like to invest a secret recipe outlet in Brinchang, Cameron Highlands. Would appreciate if you could send me the application details to my email cs2chau@yahoo.com. Thank you!

  2. Dorna Bong
    June 14, 2014 at 1:53 pm · Reply

    I am interested to franchising SECRET RECIPE BEYOND VEGGIE at Kuching, Sarawak, Malaysia. Would appreciate if you can forward the application details and procedures to my email dornabsk@yahoo.com.Thank you so much.

  3. kueh
    June 25, 2014 at 3:39 pm · Reply

    Hi Emily,

    I would like to invest a secret recipe outlet in Kota Kinabalu, Sabah. I would like to know the procedure and the details of doing it. Please send an email about it to me: mykueh8809@gmail.com thank you.

  4. Timah
    February 15, 2015 at 1:24 pm · Reply

    Hello! can explain to me about vision and mission Secret Recipe.. please..

  5. Mikasa Chy
    March 27, 2015 at 6:02 pm · Reply

    Kota Damansara Linked MRT New Retails :

    To Let / Lease:
    – Retails From RM7k (2nd Floor), RM9k (1st Floor) and RM18k (Ground Floor)

    Prime Feature ***
    • High visibility Front road exposure to Persiaran Surian
    • Well connected by major highways NKVE, LDP & SPRINT…
    • Ample parking with approx 1,300 ground and basement parking bays
    • Design espouses LOHAS (Lifestyles of Health and Sustainability)
    • Direct Link Bridge to MRT station
    • Units are designed perfectly with high ceilings at the flexi units, complete with indoor landscaping and alfresco dining.
    • Huge Catchment Population Base from established neighboring townships

    Call 017-3134133 (Mikasa Chong) For viewing arrangement

  6. yeo boon hong
    May 15, 2015 at 5:58 pm · Reply

    Kindly let me know the details to get the secret recipe franchise. Thank you. Anyone interested to start business at Melaka, can email me as well because I have a shop near to Multimedia University to rent out. Thank you.

    yeoboonhong@gmail.com

  7. Buvana Kulamaran
    August 9, 2015 at 10:05 pm · Reply

    I would like to request to have complete details on getting your franchise. you can email to buvana191@gmail.com

    Thank you.

  8. danny
    August 25, 2015 at 10:10 am · Reply

    i am interested in Secret Recipe franchise business. kindly provide details, procedure, cost, business plan etc to viet.t.dang@qsrvietnam.com

  9. Yuna Lee
    September 11, 2015 at 10:05 pm · Reply

    Hello!
    I am Lee Yuna from Korea.
    I would love to open the first Secret Recipe in Korea.
    I believe it will be successful in Korea.
    May I have detailed information describing how the overseas franchise procedure would be through email please.
    pinnatus@naver.com

  10. Shezan Nuzli
    October 29, 2015 at 4:47 pm · Reply

    Hi. I from Sri Lanka and I think Secret Recipe will be a big success in Sri Lanka. I am interested to start the franchise operations in Sri Lanka. pls email me all the details required along with the franchise fees and application form to proceed.
    email: shezan888@gmail.com

    Thanks,
    Shezan

  11. Fatin omar
    April 20, 2016 at 10:27 pm · Reply

    Hello Emily,
    I am really interested to open up secret Recipe in my area, and i would like to know about Secret Recepie’s franchising, is it possible to open it in my area? Could you please provide some info about it to my email address fatinomar11@yahoo.com.my looking forward for your answer, tq.

  12. Carine
    October 21, 2016 at 4:13 pm · Reply

    Hi, Emily. I am interested to open a secret recipe in my area and i would like know more about the franchising, can you send me an email regarding this? My email: carine@bcz.com loo forward for you email, thanks.

  13. lau hui
    November 9, 2016 at 4:59 pm · Reply

    Hi Emily

    Im interested in franchising secret recipe at bukit gambir johor. Please PM me some information lauhui3393@hotmail.com, thank you

  14. Han
    November 15, 2016 at 9:57 pm · Reply

    I am interested to open Secret Recipe in Mongolia( Republic Of Mongolia). Please contact me at kenmirzz@yahoo.com

    The Mongolians like to eat cakes and Secret recipe has better variety to cater for their taste.

  15. shulileykamruddin
    December 1, 2016 at 1:41 pm · Reply

    I am interested to open Secret Recipe in Pasir Mas Kelantan. Please send details to email shuliley.kamruddin@gmail.com , i would like know more about the franchising.

    Thanks

  16. Ija Hamzah
    January 6, 2017 at 4:38 pm · Reply

    Hi. I am interested to open an outlet of Secret Recipe. Pls send me the procedure and details to sueija19@gmail.com or numbers to be contacted.

    Tq

  17. Rejina Rebeiro
    January 23, 2017 at 6:13 am · Reply

    Hi, am a Malaysian living in Houston,Texas and I believe Secret Recipes will do extremely well as a business here.Could you tell me more o how do I go about in obtaining and owning a franchise here? Will be making a trip to Malaysia this summer too.

  18. Mr k
    January 26, 2017 at 3:49 pm · Reply

    Hi, Emily. I am interested to open a secret recipe in my area and i would like know more about the franchising, can you send me an email regarding this? My email: abgkhairi@yahoo.com look forward for you email, thanks.

  19. Shweta dagade
    February 16, 2017 at 8:49 pm · Reply

    Hi I would like to know more details about introducing this franchise in India. The procedure that will be required.

  20. Allan
    March 8, 2017 at 9:21 pm · Reply

    Hi, am interested to open a secret recipe in my area and i would like know more about the franchising like total investment needed, loyalty fees and so on. can you send me an email regarding this?
    My email: cheehau2000@gmail.com

    look forward for you email, thanks.

  21. mohamrd nizar
    June 4, 2017 at 7:13 pm · Reply

    i am interested in Secret Recipe franchise business. in rawang side kindly provide details, procedure, cost, business plan etc to Mohamed Nizar
    email: mohdnizar@giatmoney.com

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