Franchising in Malaysia is growing partly due to its popularity as a preferred way of doing business. In recognising this trend, the government through Perbadanan Nasional Berhad (PNS) takes the leading role in nurturing and developing the local franchise industry. The Malaysian External Trade Development Corporation (MATRADE) adds to the value chain by providing information, network and trade promotion vehicles in promoting Malaysia’s franchise business.
As the national trade promotion agency, MATRADE has been mandated to develop and promote Malaysia’s exports of products and services. Through its network of 40 offices worldwide, MATRADE assists Malaysian exporters to identify market opportunities, find business partners and provide market intelligence. MATRADE’s trade promotion programme for 2010 has been fine-tuned to the needs of Malaysian exporters so as to strengthen their market presence in the midst of a recovering global economy. Moreover, it is important for Malaysian companies to remain visible in the international marketplace and continue exporting despite the rising competition. Taking cognisant of the challenges ahead, MATRADE has stepped up its trade promotion initiatives efforts such as identifying pockets of opportunity in green field markets; intensifying the export promotion for the services sector; targeting new and emerging markets which are still expected to grow; and incentivising foreign buyers to visit and source from Malaysia.
Over the years, large numbers of Malaysian franchises from various sectors have successfully expanded their wings overseas, which include education, fashion, footwear, accessories, food and beverages, hotels, eye care, beauty and healthcare and travel services. These franchisors include Nelson’s, Daily Fresh Food, World of Feng Shui, Bonia, D’Tandoor Food, Smart Reader, Tomei Gold & Jewellery, Secret Recipe, and Sports Planet. As part of promoting and branding the country’s services industry, MATRADE had organised the 3rd Malaysia Services Exhibition (MSE) in Dubai from 13 – 15 April 2010. The exhibition showcased 150 service providers from 8 industry clusters, including franchises from Malaysia. Among the key franchisors that participated in the exhibition were Focus Point Management Sdn Bhd, Marrybrown Fried Chicken Sdn Bhd, Snips Salon Sdn Bhd and Sinma Franchise Sdn Bhd. Feedback from companies indicated that Malaysian franchise businesses have good potential in the Middle East region.
For the fourth consecutive year, Malaysia will be hosting International Trade Malaysia (INTRADE), which is a leading general trade fair in ASEAN. Based on the previous track record, exhibitors and visitors both local and international have recognised INTRADE as a platform to source products and services, explore business opportunities, establish trade contacts and forge strategic partnerships. INTRADE Malaysia 2010 will be held at the MATRADE Exhibition and Convention Centre (MECC) from 9 – 11 November 2010. Themed “One World, One Marketplace”, a total of 10 special focus areas such as green products; automotive parts; building materials; food and beverages; healthcare including franchising will be showcased at the exhibition. Malaysian franchise businesses are urged to participate in INTRADE Malaysia 2010, which is positioned as ASEAN’s leading general trade fair.
For more information on INTRADE Malaysia 2010, please visit www.intrademalaysia.com today. Details on MATRADE’s services and export promotion programmes are available at www.matrade.gov.my or email us at firstname.lastname@example.org.