Dressing The Fashion Forward Women
Plains & Prints is one of the top local brands of women’s apparel in the Philippines.
Catering to working women between 25 to 40 years old, Plains & Prints specialises in casual to smart-casual woven tops and dresses that utilise embellishments such as embroidery, ruffles, smocking, pleats, appliqué, crochet, and techniques such as die-cutting, heat stamping and laser printing. The clothes are made of high-quality imported fabric but are manufactured in the Philippines in support of the local garment industry.
Raffco Int’l Trading Corp., the company that owns the Plains & Prints trademark and system, is a Filipino-owned corporation established in 1994 by the husband and wife team of Erickson and Roxanne Ang-Farillas. What started out as one 11 sq. m. store had grown to a nationwide network of 30 company-owned and 24 franchised boutiques.
Raffco’s team of designers and merchandisers are directly managed by Roxanne and travels to various fashion capitals to keep abreast of the latest design trends. An average of 40 new styles are introduced each month and released in weekly batches to ensure that loyal clients always have something new to look forward to.
In recognition of its accomplishments in the retail industry, the Philippine Retailers Association and the Department of Industry awarded Plains & Prints the distinction of being the Outstanding Filipino Retailer in its category for two years in a row – 2007 and 2008.
In 2008, Raffco established a subsidiary, Plains & Prints Pte. Ltd. to pave the way for the brand’s eventual expansion into the Asian region. Reputable malls in Singapore, Malaysia, and Indonesia approved the Plains & Prints store concept and products when it was presented to them. Raffco is currently looking for franchisees for the Asian region.
Company Name: Raffco Int’l Trading Corp.
Phone: +632-372 6190 to 92 extension 117
Year Established: 1994
Country of Origin: Philippines
Contact Person: Pauline Gomez, Franchise & Business Development Manager
Types of Franchise Available: Single unit/Area Development/Master Franchise
Number of Units: 50+ stores in the Philippines
Size of Units: 50 to 100 sq. m.
Franchise Fees: Depends on the territory
Franchise Term (years): Unit Franchise Development Term: 5 years
– 1st Renewal Term: 5 years
– 2nd Renewal Term: 5 years
Development Term: 10 years
Renewal Term: 10 years
Royalty: 4% per month
Marketing /A & P Fund: 3% per month
Estimated Initial Capital: US$140,000 to US$250,000 depending on store size and location