Eating Corn From The Cob Without The Mess.
Nelson Kwok Teng Toong, founder of Nelson’s Franchise that boasts of originating the corn in cup concept in Malaysia, first ventured into the retail business in 1985. He started out by operating a toy shop, selling household goods and the popular corn-on-the-cob under its former name, Nelson’s Connection. However, Nelson decided to restructure and create a franchise for his business when his corn trade flourished and overshadowed his other retail businesses. In 1995, the first franchise outlet was launched in Penang.
As of today, there are 600 Nelson’s outlets around the world, a tenth of which are in Malaysia, with 2 corn processing plans in Perak and Kota Kinabalu. Overseas, the brand is established in more than 180 locations across Brunei, Indonesia, Saudi Arabia, Kuwait and Middle East. Nelson’s is now venturing into the United Arab Emirates through the signing of a master franchise agreement with Huwaila General Trading Company, U.E.A.
For those who dream of owning a franchise business, here’s a piece of good news: the opportunity is now made available. With a low capital investment and no special skills needed, all one has to do is manage an outlet that has a simple operation. Better still, most outlet owners can expect to experience a return of investment in less than a year.
Moreover, franchisees are assured of a strategic location with Nelson’s, at most of the hypermarket and departmental stores such as Tesco, Jusco, Giant, Carrefour and Mydin. By owning highly attractive and brightly coloured designed kiosks that are easy to assemble or disassemble, one can reduce the cost and difficulty of relocating to a new venue. Franchisee will also be allowed to innovate and introduce new products in therd outlets.
Over the years, besides being blessed with a blossoming franchise business, Nelson’s has also been continously showered with awards. The first award arrived in 1997, when Nelson’s was awarded with the title of ‘Most Promising Franchisee’ award followed by the ‘Franchise of the Year’ award and ‘Home Grown Franchise’ award the following year. For the next 2 consecutive years, Nelson’s bagged the ‘Outstanding Franchisee’ award. The latest award to add to the growing list is the ‘Most Number of Overseas Outlets for Malaysian Franchise’ in the year 2006.
Awards aside, Nelson’s recently signed and appointed as one of the 8 main sponsors of the Global Village, which is part of the events organised in conjunction with the annual Dubai Shopping Festival. A lofty figure, RM1 million was paid to secure the exclusive rights for Nelson’s to set up 16 completely knock-down kiosks spread across the grounds.
Company Name: Nelson’s Franchise (M) Sdn Bhd
Tel: +603-5512 8228
Fax: +603-5512 6133
Year Established: 1985
Initial Capital: RM15,000 to RM46,000
Franchise Fee: RM3,000 to RM12,000