The Only Worldwide Espresso Bar With Italian Credibility
Massimo Zanetti Beverage Cafes U.S.A., Inc., is the franchising arm of Massimo Zanetti Beverage U.S.A., Inc. Both belong to the Massimo Zanetti Beverage Group which offers a wide range of premium coffees/espressos and related products (e.g. teas, chocolate, etc.), with an annual output of over 250 million pounds of coffee processing over 3 million bags of green coffee.
The Group is the single largest private roaster in the world (the 5th, including public/multinational companies) counting, among its assets, the world’s largest single unit plantation along with 13 roasting facilities. But it is best known for its espresso… Segafredo Zanetti Espresso which is proudly served at over 80,000 foodservice accounts and in its 600-unit worldwide franchising network.
Unique Market Position: “The Only Café With Italian Credibility”
Segafredo Zanetti Espresso’s cafés are unique in that they are purely Italian and internationally adopted as such, serving Italian-style espresso drinks and snacks in very eclectic foodservice environments and set-ups. The detail of service and attention to the quality of product follow the Italian model, which is based on a multi-sensorial experience and not on the coffee alone.
Café Structure: Italian Life-style Means Internationally Fashionable And Sought After
Segafredo Zanetti Espresso Cafés are the result of a multi-sensorial project researched down to the last detail. Designed by a renowned architectural firm, this modular concept enables personalised installation according to the space and is characteristics.
Solid Support And Training – Excellence In Execution And service
Operations must be dedicated to the quality of their product, services and the Segafredo Zanetti Espresso brand. We are convinced this can be realised through a commitment to achieve results through careful selection and training of our partners. Training is the foundation for an exciting experience that will lead us both to success. And to make sure of it, we will assist the operator through all stages of professional growth, starting with site approval, construction assistance, training sessions and ending with ongoing support. Interested party should have solid foodservice experience as well as problem solving attitude to operate the business.
Company Name: Massimo Zanetti Beverage Cafes U.S.A., Inc.
Phone: +1 757 215 7300 / +1 786 459 7445
Year Established: 2007 (1988 Worldwide)
Country of Origin: Italy
Contact Person: Paolo Evangelista – Area Development, Julio Ferreira – General inquiries
Market: United States, Canada, Panama, Brazil, Peru and the Caribbean
Type of Franchise Available: Kiosk or Café
Number of Units: 600+ (worldwide)
Size of Units: 33 – 220+ sq.m.
Franchise Fees: US$30,000
Franchise Term (years): 10 years
Marketing/A & P Fund: 4% (where implemented)
Estimated Initial Capital: US$120,000(kiosk) – US$250,000/ US$400,000 (smallest full café, depending on size and site)