Well-blended Fresh Fruits Shake
Fruitas Group Incorporated, has more than 400 stores nationwide. More than 200 of these stores are company-owned and 200 are franchised. Stores are situated in accessible venues from the ShoeMart, Robinson malls and Ayala malls to Shopwise and Puregold groceries. The company employs approximately 1,000 people, of which 100 are based at the head office.
The company serves, satisfies, and delights the public through its different brands such as Fruitas Fresh From Babot’s Farm!, Buko ni Fruitas, The Mango Farm, Juice Avenue, Black Pearl, and Cocktales.
All are fresh fruits based. Customers are encouraged to handpick fruits they want the store crew to prepare for their shakes, salads, or desserts. This adds more fun to the preparation and encourages customer freedom, promoting a healthier relationship while bringing good health – an asset that is particularly unique to Fruitas.
Like a Fruitas’s well-blended fresh fruits shake, the company has expertly blended God-centeredness, service, integrity, teamwork, excellence and quality as its core competencies.
The company conducts regular training, workshops, and developmental activities for all Fruitas employees and crew members. The company hires the expertise of experienced consultants who help out in critical management decision-making process. To monitor both company-owned and franchised stores and maintain quality standards, regular and unannounced store visits are also conducted.
At the end of the day, Fruitas does not forget its corporate social responsibility to the society. The company sponsors poor elementary students and provides food and shelter for its employees.
Company Name: Fruitas Group of Companies
Phone: +632-731 8886 / +63-930 373 3333
Year Established: 2002
Country of Origin: Philippines
Contact Person: Diana T. Chan
Types of Franchise Available: Various
Number of Units: 400+ stores
Size of Units: 4 sq.m. to 50 sq.m.
Franchise Fees: US$3,000 to US$20,000
Franchise Term (years): 2 years
Marketing /A & P Fund: 2%
Estimated Initial Capital: US$10,000 to US$50,000